July 19, 2014

Survey: Americans Really Do Want Higher Quality, More Variety in their Fast Food

Panera Bread Bowl with Clam Chowder

Americans may be spending more money than ever on dining out, but they’re looking for more than what’s being provided by mega-chains like McDonald’s, Burger King and KFC. In results from a massive survey just published by Consumer Reports, readers indicated that, in the three years since Consumer Report’s last survey, food quality has grown in importance for them, while convenience has become less vital.

So while the market for dining out in America has ballooned to more than $680 billion annually, readers in the survey gave especially low grades to some of the highest-provile names in fast food. Read the rest of this entry »

May 2, 2012

The World’s Largest McDonald’s is Joining the London Olympics Site… Cool, or Asinine?

Today, we’ll be looking at the power of large corporate sponsorships. Keep reading to hear all about McDonald’s sponsoring of the Olympics, and how it gives them the power to be the exclusive name-brand seller of food at the Olympics. Read the rest of this entry »

March 4, 2011

McLobster?? McSushi??

Yesterday, I was on Twitter and noticed a heck of  a lot of people talking about McLobster and McSushi.  Having read a lot of bizarre stuff about McDonalds lately (ahem, McWeddings) I had to do some investigating.   Read the rest of this entry »

February 16, 2011

Hong Kong to Introduce McWeddings

Burgers, fries, chicken sandwiches, nuggets…these aren’t the only things that you can find on the McDonald’s menu.  If you live in Hong Kong, you can step right up to the register and order a wedding! If you’ve always dreamed of saying “I do” under a pair of golden arches (I mean, who hasn’t?!) then keep reading to learn all about China’s McWeddings! Read the rest of this entry »

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