July 19, 2014
Americans may be spending more money than ever on dining out, but they’re looking for more than what’s being provided by mega-chains like McDonald’s, Burger King and KFC. In results from a massive survey just published by Consumer Reports, readers indicated that, in the three years since Consumer Report’s last survey, food quality has grown in importance for them, while convenience has become less vital.
So while the market for dining out in America has ballooned to more than $680 billion annually, readers in the survey gave especially low grades to some of the highest-provile names in fast food. Read the rest of this entry »