Counting my Starbucks® Calories

Mark your calendars for June 25, 2013. It is the day that Starbucks® will be adding Caloric Menu Board Labeling to all stores nationwide. Venti, whole milk and extra-pump drinkers everywhere will shutter.

I understand the need for displaying nutritional information. Don’t get me wrong. I personally don’t count my calories, or fat or anything really. But I do on occasion like to know what I am putting into my body. But I think I have been living in a world of make believe when it comes to my Starbucks® habit.

The way I see it, I need my daily caffeine fix. So I rationalize my beverage of choice (a Grande, non-fat vanilla latte) behind my caffeine needs.  And when I decide to treat myself to a cool, whipped Frappuccino® or a cute cake pop I don’t think of the caloric or nutritional effect.

That is all about to change. As a frequent Starbucks® customer I am now going to be faced with the reality of my choices. And that is going to look like the new caloric board staring me in the face. And reminding me what I am putting into my body.

While personally I know I am going to get over the initial shock very soon. I think it’s a great idea.

I find myself simply not caring, or grossly under and over estimating my food choices. And for my own personal well-being I think it’s going to make me understand more about what I choose to enjoy. And as a nation I think it will be a way for everyone to learn more about what is in our food and how much we are really consuming. It’s also a lesson in how simple swaps can make the difference in being healthy.

In the press release from Starbucks® they say:

“Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks® beverages to be within their desired calorie range,” said Mary Wagner, PhD and senior vice president, Global Research & Development at Starbucks. Starbucks believes that wellness is the journey to a happy, healthy life through daily choices, whether it’s a favorite beverage or a wholesome meal option.”

Because if there is one thing I love about Starbucks, it is the ability to choose whatever you want and make your own health and wellness decisions.

For now I am still going to sip on my latte. Because, hey, moderation is key.

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