The World’s Largest McDonald’s is Joining the London Olympics Site… Cool, or Asinine?
Today, we’ll be looking at the power of large corporate sponsorships. Keep reading to hear all about McDonald’s sponsoring of the Olympics, and how it gives them the power to be the exclusive name-brand seller of food at the Olympics.
It may surprise you, but McDonald’s is one of the top tier sponsors for the 2012 Summer Olympic Games. With sponsorship comes lots of fringe benefits, including the monopolization of food service and brand rights in the vicinity of the Olympic Games. That’s right, McDonald’s will be the only branded food sold to fans and spectators.
McDonald’s will do this in the largest McDonald’s ever built. By the numbers, the new McDonald’s seats 1,500 people, is 3,000 square meters in area, will be staffed by 2,000 people, and will serve more than 50,000 Big Macs and 180,000 servings of French fries for the duration of the games. Basically, that’s a whole lotta junk food for a whole lotta people.
I’m not the only one that thinks it’s hypocritical for a fast food chain to be an Olympic sponsor, despite the childhood obesity epidemic that seems to be hitting the world. And that’s why McDonald’s has a plan to combat all this criticism with healthy options. The largest McDonald’s in the world is being built from recyclable materials, and the usual toys will be activity-based, meaning that they’ll promote exercise.
Tell me, foodies: Do you think McDonald’s is doing enough to promote healthy kids and eating better? What do you think of the design for the world’s largest McDonald’s?
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