Pepsi’s “Skinny Can” Causes Controversy
Who would have ever thought that changing the shape of a beverage can would stir up so much controversy? Diet Pepsi’s new slimmer can, coined the “skinny can,” has riled up the National Eating Disorder Association (NEDA), amongst others. Read why after the jump.
Diet Pepsi recently revealed their newer, sleeker can during Mercedes-Benz Fashion Week in New York City. According to Pepsi, the new design represents a “celebration of beautiful, confident women.”
The National Eating Disorder Association, however, is speaking out against Diet Pepsi’s new image. NEDA says that Pepsi is implying that beautiful, confident women only come in one shape and size: skinny. By pairing the can with Fashion Week (whose models that are notoriously underweight, it’s even more of a slap in the face.
Here’s my take on the situation. I understand how NEDA could feel that Pepsi is making implications about the size of women. I mean, almost all companies do. It’s not often that you see overweight women on billboards or in magazine spreads. However, I don’t find the “skinny” can any more offensive than all the other ad campaigns in the world. The can itself is skinny- it’s not saying that you will be skinny if you drink it. Another thing- if you are drinking diet soda in the first place, you are most likely worried about your weight and/or health. I don’t think it’s offensive for Pepsi to flat-out acknowledge it.
That’s just my point of view on the subject. What do you think? Do you think that Pepsi is irresponsibly reinforcing stereotypes, or do you think it’s just an innocent can?
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