Julie & Julia: Demystifying The Passion of Food
Tomorrow is the big day! For months and months, food bloggers around the world have anticipated the release of the movie Julie & Julia. Whether from reading the book or watching the trailer, the story of Julie & Julia has taken the food blogging scene by storm. So what makes this food-related movie different than others like Food, Inc., Ratatouille, or No Reservations? Julie & Julia demystifies the world of food blogging and interprets the lifestyle of a foodie to the mainstream audience. And consider yourself warned, this will be a revolution.
Sure, theaters around the country will be packed with food bloggers tomorrow, the date Julie & Julia is set to release. But due to the amount of publicity this movie has already endured, food bloggers won’t be the only ones buying tickets. The movie’s marketing team has done a spectacular job of getting the general public excited about this cooking adventure, something foodies and food bloggers have already long been excited about.
And the producers of this movie know it. Every day they feature a different food blog on the movie’s website. From Food Blogga to Sweetsfoods to So Good blog, I’ve seen my fellow foodies whom I read daily recognized by this very film, because these food bloggers spread the love of food and that is exactly what this movie is about.
Before we dig deeper into this revolution-to-be, let’s discuss the main characters of the film:
Who is Julia Child?
Most well known for demystifying the world of French cuisine to the American public, she is probably the reason why a lot of French words pop up in our foodie vocab lessons. She brought a level of quirk and joy to an otherwise misunderstood realm of food that not only helped Americans relate to French food, but more importantly got them excited about it.
Her love of French cuisine came from her late husband who introduced her to oysters and fine wine in France. She wrote The Art of Mastering French Cooking” which would later become an inspiration for many Americans to develop this appreciation as well.
So where does Julie Powell come in?
Julie Powell was one of the people she influenced. And she is the food blogger of the story. The movie is based on her book “Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen,” written in the year 2005 and essentially a food blog on paper. She changed her life by taking Julia Child’s approach to cooking and cooking every recipe in Child’s “The Art of Mastering French Cooking.” Her dedication to this mission gave her a new outlook on life, a discovery for what she cooks well and what she doesn’t, but best of all she took away the experience of trying every dish at least once.
Back to food bloggers as a whole…
Many notable food bloggers today got their start during the years of 2004-2005. All of them began with food as a passion, a hobby, so to speak. Through their dedication and blog posts, an online world of food appreciation was created. But of course this newfound group called food bloggers were not the first to appreciate food in such a manner, food bloggers are simply modern day Julia Childs.
Food bloggers spread the love of food. But until now, this love has only been found in books and on websites that some foodies-to-be might not have discovered yet. And now that this new audience of moviegoers is being tapped into, a whole new crop of foodies will be born. Just you wait.
To see our own appreciation for our fellow food bloggers, visit our Monthly Mouthful section!