On Starbucks’ New Coffee
If you haven’t heard, Starbucks has made some major changes lately: they’ve redesigned their logo, came up with a new roast of coffee, and even changed their CEO! We’re not sure if it’s for the better or worse, but hey, change equals publicity!
Have you tried the new Pike Place Roast yet? The idea behind it is going back to their old roots with a fresh approach to brewing coffee. Inspired by Pike Place Market, located in Seattle (which we might as well call the city where coffee was born), the new roast is brewed fresh every 30 minutes in every Starbucks store across the world (and you know that’s a lot of Starbucks).
Tasting events were originally hosted in Seattle and New York but the Pike Place Roast is slowly making itself known around the country. Not to mention, I’ve heard that every Wednesday until May 28th, they’re giving away a free cup of the stuff to get the taste out. So, it’s Wednesday – go get yourself a free cup of coffee!
You’ll thank me later for telling you. I on the other hand had to pay for my sample, because I bought mine on Monday, and no one informed me prior that it’d be free on Wednesday! What a waste of $1.82!
I ordered mine black so I could taste its true flavor, completely unmessed with. It was…pretty good! I liked the bitterness (some people hate bitter coffee, but I’m not one of them). It tasted fresh I guess you could say, but it could be that the marketing has gotten to my head.
Since I don’t drink coffee all that regularly anymore, I don’t know that I would go to Starbucks to order this, but I applaud the efforts to try and reinvent themselves as a legitimate coffeehouse as opposed to just a “mochafrappuccinolattetazoberrycaramelchailemonademacchiato”-bearing institution.
In the meantime, check out our Starbucks recipes!